südback
  • Südback Messe Headerbild

    Südback - Trade fair for the

    Bakery and confectionery trade


WE HAVE RESERVED HOTEL ROOMS FOR YOU NEAR THE TRADE FAIR! BOOK WITH US – EASY AND FAST



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clients Icon 10.000 Satisfied costumers
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experience Icon 30 Years Experience
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    Südback – the number one innovation and communication platform for the bakery and confectionery trades

    Trade Fair for the Bakery and Confectionery Trades

    südback, held in Stuttgart, is one of the most important trade fairs for the bakery and confectionery trades in the German-speaking world. As Germany’s largest specialist event in this sector, it serves as a central platform for innovation, professional exchange and business development. The fair regularly attracts a wide range of trade visitors – not only from Germany, but also from neighboring European countries.

    südback takes place annually, except in years when the iba – the world’s leading trade fair for bakery, confectionery and snacks in Munich – is held. This schedule allows südback to focus intensively on current trends and tailor its offerings to the needs of the industry.

    The exhibition covers a broad spectrum of topics, including state-of-the-art production technology, raw materials, shop fittings and equipment, commercial goods, sales promotion and a wide array of services relevant to the bakery and confectionery professions. Increasing attention is given to areas such as digitalization, energy efficiency and sustainable business practices.

    A diverse supporting programme – featuring expert lectures, live demonstrations, baking competitions and panel discussions – rounds out the event and offers inspiration, knowledge transfer, and valuable networking opportunities.

    südback is not only a showcase for new products and technologies but also a vital source of momentum for the entire sector – practical, future-focused, and deeply rooted in craftsmanship.

    Show map
    official website
    Customer Feedback

    On behalf of the Kulturkreis, I would like to thank you once again for your support of the German Cultural Promotion Prize 2019! Thanks to you, the online registration in advance and also the accreditation on site had worked smoothly. I also found the cooperation with you very pleasant and uncomplicated. The Kulturkreis would be very pleased if we could continue our cooperation in the future. Many thanks once again to the whole team of TEST!

    Kulturkreis der deutschen Wirtschaft im BDI e.V.

    “(…) The cooperation worked smoothly and to our great satisfaction. In spite of short-term changes on our part, our ideas and wishes could always be fulfilled. This allowed us to concentrate on other things, which made our planning much less stressful.”

    JP Group A/S

    “(…) This year again I would like to express my great praise to all colleagues involved, who supported me again energetically, (extremely) friendly, competently and patiently with the entire organization including all change and special wishes, in particular Mrs. Böhme, Mrs. von Rueden and Mr. Mattern. It was really a pleasure to work with the whole team”.

    Traktionssysteme Austria GmbH

    ” (…) Thank you so much for helping me and us so competently and so quickly!”

    Sigarth GmbH

    “(…) I would like to thank you and your team very much for the very pleasant and friendly and perfect cooperation. You made my life a lot easier. I wish you all the best. Stay healthy”.

    e+a Elektromaschinen und Antriebe AG

    „ (…) My team had a great experience with your service, I heard from them a lot of compliments about the bus and the driver and that everything ran smoothly.
    I really appreciate your and your team help and would love to keep working with you in the future.”

    Drive TLV

    “From my side I would like to thank you and all colleagues involved for your great commitment, your patience (because not all information came in a timely manner), your flexibility (e.g. postponement of dates from July to September) and generally for the very friendly and great communication with you! As I had noticed so far, the tour was blessed with best motorcycle weather. I will be happy to give you feedback as soon as I have heard from the colleagues, but organisationally it was very pleasant for me to work with you”.

    GRUNDFOS GmbH

    “I would like to take this opportunity to thank you for the great implementation of our event! The cooperation with you was characterized by productive suggestions, very good accessibility and professional support from start to finish!

    PATLITE Europe GmbH

    “I would like to thank you very much for the always very pleasant cooperation in the run-up to the award ceremony. The online registration enabled the guests an uncomplicated accreditation and made our preparations much easier! Many thanks for the always quick and solution-oriented reactions to questions or adaptation requests!”

    Kulturkreis der deutschen Wirtschaft

    „(…) Of course, it was a big pleasure to work with you !!! You will be on board with us also in the future as our success is also linked to you huge professionalism, availability and kindness! You are the number 1! “

    Dana Italia Srl

    “Thank you very much for your support at SPS IPC Drives 2019. Your Meeting Manager was very supportive, which is why you would use him again – as discussed – at the Hannover Messe. Thank you very much (!) for your great commitment regarding the room price – and also in general for the great and professional support during the whole booking process.”

    U.I. Lapp GmbH

    “We have been working for several editions of fairs together with Test Berlin. For us it important to have local support that responds in a timely manner and is always very efficient in handling our new-coming and changing requests. They represent a professional partner, with a team of polite people that understand finding solutions to business needs.”

    COROB S.p.A

    “I very much enjoy working with TEST Berlin as this is an agency that truly puts their customers first! The staff is highly professional and very friendly and will do their utmost to meet our accommodation needs and make our stay a pleasant one.”

    Croda Nederland BV

    “I would also like to thank you and the team of TEST Berlin! It really is always a pleasure to work together with you. I always feel I am in the best of hands and I receive absolutely competent and friendly advice!

    Bondioli & Pavesi

    We stand for

    Competent consulting Icon
    Qualified Consultation

    All members of the TEST Team are Specialists who like to manage the tasks assigned to them with success.

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    Shortest Completion Period

    A flexible Team and a great Project Transparency are the basis for working efficiently and for coordinating your Projects respectively.

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    High Quality

    Continuous Further Training Activities guarantee that your Projects are always carried out with Competence and maximum Quality.

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    Solution-oriented Communication

    In case there might occur problems, let them be considered a challenge and a solution for handling them will be found as soon as possible.

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    Flexibility

    Lean decision-making processes guarantee maximum flexibility. This is of high importance, in particular when realizing your Event!

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    Reliability

    We are your Partner for any kind and size of Project. Our long-lasting Client Relationships prove it, as you may see from our testimonials.

    Exhibitors
    596

    Exhibitors

    Visitors
    35.355

    Visitors

    Exhibition area
    56.600 m²

    Exhibition area

    Gegründet
    1978

    Founded

    Data provided by www.auma.de
    Past exhibitions
    From
    To
    		 To Exhibitors
    Visitors
    		 Visitors Exhibition area
    südback 2024 26.10.2024
    29.10.2024
    		29.10.2024 562
    34.781
    		34.781 27.237 m²
    südback 2022 22.10.2022
    25.10.2022
    		25.10.2022 656
    37.126
    		37.126 30.345 m²
    südback 2019 17.10.2019
    20.10.2019
    		20.10.2019 708
    37.504
    		37.504 33.206 m²
    südback 2017 23.09.2017
    26.09.2017
    		26.09.2017 656
    37.126
    		37.126 30.345 m²
    südback 2016 22.10.2016
    25.10.2016
    		25.10.2016 691
    38.651
    		38.651 29.618 m²
    südback 2014 18.10.2014
    21.10.2014
    		21.10.2014 646
    33.371
    		33.371 29.192 m²
    südback 2013 19.10.2013
    22.10.2013
    		22.10.2013 596
    32.655
    		32.655 27.757 m²
    Additional Services

    Around your visit to the fair there are many subtasks which TEST covers confidently and on the basis of many years of experience. It doesn’t matter if it’s about premises for perfect productions, extraordinary supporting programmes or a complete event.
    We make your brand message come alive.

    Location Scouting

     Location scouting Additional services

    Location Scouting
    Starting with the hip Restaurant up to the exotic Trade Fair Activity – we know exactly what to do in Conference and Trade Fair Cities.
    In every city we know the latest place-to-be and where to find adequate rooms and locations. What do you want to do? We are looking for it.

    Transfer Service

     transferservice preview

    Transfer Service
    Bus, train and taxi are always there. But what if entire groups are to be coordinated? Or what if the Executive Board requires something more exclusive? We will organize your Transfer to the Trade Fair by means of the most diverse vehicles depending on your requirements, and we will shuttle you and your guests safely from A to B. If you want a helicopter, you get it.

    Hostess and Service Team

     service staff impression

    Hostess and Service Team
    The perfect Hostess and Service Employee is recognized by his/her friendly face, professional appearance and excellent work attitude. We are very pleased to be able to provide you with the staff from our HR Pool in order to make your Event a success according to your visions. For representing your company as you like it.

    Catering and Stand Party

     Catering service Additional services

    Catering and Stand Party
    Good Parties and Delicious Food will stay on your mind for ever. Even more important for remembrance is that the food is excellent and that everything around is thoroughly planned for the party. We are happy to take care of your masterpiece. We do not only now all of the Hotspots in town but also the best Caterers.

    Side Program

     Supporting programme Music

    Side Program
    After a long Day at the Trade Fair the Night must be something special. Wake up your tired guests by offering them an exciting Side Program. Make them fit and open minded for your Company’s Philosophy – and how is that done? Let us take care of that inspiring job. We are the experts in developing interesting and inspiring Side Programs. Your guests will be thrilled.

    Events

     Location Event Alm Xylem

    Events
    You would like to realize your own separate Event subsequent to the Trade Fair? Invite your Clients in advance or provide some product experience afterwards? Here too, we are pleased to help willing to organize everything you need. Reliable. Flexible ….. and Enthusiastic!
    Overview of our additional services