
ITB: A visit to the world’s largest tourism exchange
The World’s Leading Travel Trade Show
ITB Berlin is the world’s leading B2B trade fair for the travel and tourism industry. Held annually in Germany’s capital, it brings together the full spectrum of the global travel market – from established tourism leaders to emerging destinations, and from traditional travel services to innovative tech providers.
The exhibition features all stages of the tourism value chain: tour operators, booking engines, tourism boards, destinations, airlines, hotel groups, car rental companies, cruise lines, and travel technology providers. Industry professionals from around the world present products, services and business solutions for leisure and business travel alike.
A key component of the event is the ITB Berlin Convention – the world’s largest travel industry congress. It explores forward-looking topics such as digitalisation, sustainability, changing traveller behaviour, workforce strategies, climate adaptation, and disruptive business models. With high-profile keynote speeches, panel discussions and networking formats, ITB Berlin functions as a global think tank and innovation driver for the industry.
Despite its size and scope, ITB Berlin is clearly structured by region, topic and market segment, offering exhibitors and visitors an efficient platform for networking, knowledge exchange and business development.
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