IAA
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    IAA Passenger Cars - International

    Automobile Exhibition Passenger Cars


WE HAVE RESERVED HOTEL ROOMS FOR YOU NEAR THE TRADE FAIR! BOOK WITH US – EASY AND FAST






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IAA 2025
Arrival
09.09.2025
Departure
14.09.2025
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1
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clients Icon 10.000 Satisfied costumers
Project Icon 20.000 Completed projects
experience Icon 30 Years Experience
employees icon 60 Employees
  • Exhibition
  • City center
  • Train main station
  • Airport
  • Breakfast
  • Exhibition shuttle
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    iaa fair logo

    IAA: Guest at the leading platform for car mobility

    The IAA is one of the world’s leading platforms for the future of mobility. As a flagship international trade fair, it brings together innovation, technology, and vision in a unique event format. Global manufacturers, suppliers, tech companies, start-ups, and mobility service providers come together to showcase pioneering solutions – from vehicle design and alternative drivetrains to smart infrastructure and urban mobility systems. The IAA offers a comprehensive perspective on the transformation of an industry that is reinventing itself.

    Key topics include electric mobility, autonomous driving, digitalization, sustainability, and the shift toward interconnected and emission-free transportation. The event highlights visionary concept vehicles, disruptive technologies, and practical applications that address the key mobility challenges of the coming decades. Attendees experience product innovations, global premieres, and engage in meaningful dialogue with leading figures from industry, academia, and government.

    In addition to the exhibition, the IAA features a premium supporting program with expert conferences, interactive forums, and curated networking events. Keynote talks, panel discussions, and immersive formats create space for knowledge exchange and future-oriented collaboration. More than just a showcase, the IAA is a think tank, meeting point, and business accelerator for everyone shaping the mobility of tomorrow.

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    Customer Feedback

    On behalf of the Kulturkreis, I would like to thank you once again for your support of the German Cultural Promotion Prize 2019! Thanks to you, the online registration in advance and also the accreditation on site had worked smoothly. I also found the cooperation with you very pleasant and uncomplicated. The Kulturkreis would be very pleased if we could continue our cooperation in the future. Many thanks once again to the whole team of TEST!

    Kulturkreis der deutschen Wirtschaft im BDI e.V.

    “(…) The cooperation worked smoothly and to our great satisfaction. In spite of short-term changes on our part, our ideas and wishes could always be fulfilled. This allowed us to concentrate on other things, which made our planning much less stressful.”

    JP Group A/S

    “(…) This year again I would like to express my great praise to all colleagues involved, who supported me again energetically, (extremely) friendly, competently and patiently with the entire organization including all change and special wishes, in particular Mrs. Böhme, Mrs. von Rueden and Mr. Mattern. It was really a pleasure to work with the whole team”.

    Traktionssysteme Austria GmbH

    ” (…) Thank you so much for helping me and us so competently and so quickly!”

    Sigarth GmbH

    “(…) I would like to thank you and your team very much for the very pleasant and friendly and perfect cooperation. You made my life a lot easier. I wish you all the best. Stay healthy”.

    e+a Elektromaschinen und Antriebe AG

    „ (…) My team had a great experience with your service, I heard from them a lot of compliments about the bus and the driver and that everything ran smoothly.
    I really appreciate your and your team help and would love to keep working with you in the future.”

    Drive TLV

    “From my side I would like to thank you and all colleagues involved for your great commitment, your patience (because not all information came in a timely manner), your flexibility (e.g. postponement of dates from July to September) and generally for the very friendly and great communication with you! As I had noticed so far, the tour was blessed with best motorcycle weather. I will be happy to give you feedback as soon as I have heard from the colleagues, but organisationally it was very pleasant for me to work with you”.

    GRUNDFOS GmbH

    “I would like to take this opportunity to thank you for the great implementation of our event! The cooperation with you was characterized by productive suggestions, very good accessibility and professional support from start to finish!

    PATLITE Europe GmbH

    “I would like to thank you very much for the always very pleasant cooperation in the run-up to the award ceremony. The online registration enabled the guests an uncomplicated accreditation and made our preparations much easier! Many thanks for the always quick and solution-oriented reactions to questions or adaptation requests!”

    Kulturkreis der deutschen Wirtschaft

    „(…) Of course, it was a big pleasure to work with you !!! You will be on board with us also in the future as our success is also linked to you huge professionalism, availability and kindness! You are the number 1! “

    Dana Italia Srl

    “Thank you very much for your support at SPS IPC Drives 2019. Your Meeting Manager was very supportive, which is why you would use him again – as discussed – at the Hannover Messe. Thank you very much (!) for your great commitment regarding the room price – and also in general for the great and professional support during the whole booking process.”

    U.I. Lapp GmbH

    “We have been working for several editions of fairs together with Test Berlin. For us it important to have local support that responds in a timely manner and is always very efficient in handling our new-coming and changing requests. They represent a professional partner, with a team of polite people that understand finding solutions to business needs.”

    COROB S.p.A

    “I very much enjoy working with TEST Berlin as this is an agency that truly puts their customers first! The staff is highly professional and very friendly and will do their utmost to meet our accommodation needs and make our stay a pleasant one.”

    Croda Nederland BV

    “I would also like to thank you and the team of TEST Berlin! It really is always a pleasure to work together with you. I always feel I am in the best of hands and I receive absolutely competent and friendly advice!

    Bondioli & Pavesi

    We stand for

    Competent consulting Icon
    Qualified Consultation

    All members of the TEST Team are Specialists who like to manage the tasks assigned to them with success.

    Solution-oriented communication Icon
    Shortest Completion Period

    A flexible Team and a great Project Transparency are the basis for working efficiently and for coordinating your Projects respectively.

    Fast processing time Icon
    High Quality

    Continuous Further Training Activities guarantee that your Projects are always carried out with Competence and maximum Quality.

    High quality icon
    Solution-oriented Communication

    In case there might occur problems, let them be considered a challenge and a solution for handling them will be found as soon as possible.

    flexibility icon
    Flexibility

    Lean decision-making processes guarantee maximum flexibility. This is of high importance, in particular when realizing your Event!

    reliability Icon
    Reliability

    We are your Partner for any kind and size of Project. Our long-lasting Client Relationships prove it, as you may see from our testimonials.

    Exhibitors of 31 countries

    Exhibitors

    Visitors

    Visitors

    Exhibition area
    m²

    Exhibition area

    Founded
    1897

    Founded

    Past exhibitions
    From
    To
    		 To Exhibitors
    Visitors
    		 Visitors Exhibition area
    IAA 2024 17.09.2024
    22.09.2024
    		22.09.2024 750
    533.000
    		533.000 230.000 m²
    IAA 2023 05.09.2023
    10.09.2023
    		10.09.2023 1.000
    810.000
    		810.000 230.000 m²
    IAA 2021 07.09.2021
    12.09.2021
    		12.09.2021 1.000
    810.000
    		810.000 230.000 m²
    IAA 2019 12.09.2019
    22.09.2019
    		22.09.2019 888
    561.600
    		561.600 210.200 m²
    IAA 2017 14.09.2017
    24.09.2017
    		24.09.2017 1.000
    931.700
    		931.700 180.600 m²
    IAA 2015 17.09.2015
    27.09.2015
    		27.09.2015 1.103
    931.700
    		931.700 170.100 m²
    IAA 2013 12.09.2013
    22.09.2013
    		22.09.2013 1.098
    881.100
    		881.100 160.200 m²
    IAA 2011 15.09.2011
    25.09.2011
    		25.09.2011 1.012
    928.000
    		928.000 130.000 m²
    Use our service for your appearance at the IAA - from hotel reservations to event organisation

    With us as the leading service provider for hotel reservations, you can easily find the right accommodation for your visit to the IAA. Because we have reserved room contingents at the most important trade fair and congress locations so that you will always find the right hotel. Even at peak times, even when booking at short notice, and even then at fair market prices. As a full-service agency, we will also be happy to support you in planning and organising your event, whether it be at the IAA, conferences or congresses. Our portfolio includes all the components necessary for the successful implementation of your projects:

    • Exhibition additional services: Transfer service, network party at the exhibition stand, catering, supporting programme, location scouting, service staff & hostesses
    • Event organization: Organizer of conferences, congresses and company events according to your individual wishes. Including catering, hotel, sightseeing, road-show, transfer and software solution for smooth handling of your events

     

    Additional Services

    Around your visit to the fair there are many subtasks which TEST covers confidently and on the basis of many years of experience. It doesn’t matter if it’s about premises for perfect productions, extraordinary supporting programmes or a complete event.
    We make your brand message come alive.

    Location Scouting

     Location scouting Additional services

    Location Scouting
    Starting with the hip Restaurant up to the exotic Trade Fair Activity – we know exactly what to do in Conference and Trade Fair Cities.
    In every city we know the latest place-to-be and where to find adequate rooms and locations. What do you want to do? We are looking for it.

    Transfer Service

     transferservice preview

    Transfer Service
    Bus, train and taxi are always there. But what if entire groups are to be coordinated? Or what if the Executive Board requires something more exclusive? We will organize your Transfer to the Trade Fair by means of the most diverse vehicles depending on your requirements, and we will shuttle you and your guests safely from A to B. If you want a helicopter, you get it.

    Hostess and Service Team

     service staff impression

    Hostess and Service Team
    The perfect Hostess and Service Employee is recognized by his/her friendly face, professional appearance and excellent work attitude. We are very pleased to be able to provide you with the staff from our HR Pool in order to make your Event a success according to your visions. For representing your company as you like it.

    Catering and Stand Party

     Catering service Additional services

    Catering and Stand Party
    Good Parties and Delicious Food will stay on your mind for ever. Even more important for remembrance is that the food is excellent and that everything around is thoroughly planned for the party. We are happy to take care of your masterpiece. We do not only now all of the Hotspots in town but also the best Caterers.

    Side Program

     Supporting programme Music

    Side Program
    After a long Day at the Trade Fair the Night must be something special. Wake up your tired guests by offering them an exciting Side Program. Make them fit and open minded for your Company’s Philosophy – and how is that done? Let us take care of that inspiring job. We are the experts in developing interesting and inspiring Side Programs. Your guests will be thrilled.

    Events

     Location Event Alm Xylem

    Events
    You would like to realize your own separate Event subsequent to the Trade Fair? Invite your Clients in advance or provide some product experience afterwards? Here too, we are pleased to help willing to organize everything you need. Reliable. Flexible ….. and Enthusiastic!
    Overview of our additional services