The Tire Cologne – Experience the mega trends of the upcoming car season

The International Trade Fair for the Tire Industry

THE TIRE COLOGNE in Cologne is one of the leading international trade fairs for the tire and wheel industry as well as the broader automotive service sector. It brings together national and international exhibitors from across the entire value chain, presenting the latest products, services, and solutions – from passenger car tires and wheels to those for trucks, commercial vehicles, and two-wheelers. The event serves as a global platform for innovation, networking, and business development, attracting tire, wheel, and automotive service specialists from around the world.

As the only international industry event of its kind, THE TIRE COLOGNE also covers key areas such as tire retreading, recycling, and environmentally responsible disposal. The exhibition range includes everything from rims and accessories to advanced workshop equipment, retail space concepts, and cutting-edge technologies that enhance efficiency, safety, and sustainability in the industry. Visitors gain a comprehensive insight into current market trends, technological advancements, and the growing importance of sustainable solutions in the tire and automotive service sectors.

Complementing the exhibition is a diverse supporting program featuring special shows, live demonstrations, and expert lectures. These provide valuable opportunities for knowledge exchange, hands-on experience, and direct dialogue with industry leaders. THE TIRE COLOGNE is not only a showcase for innovation but also a driving force in shaping the future of the global tire and wheel industry.

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Customer Feedback

On behalf of the Kulturkreis, I would like to thank you once again for your support of the German Cultural Promotion Prize 2019! Thanks to you, the online registration in advance and also the accreditation on site had worked smoothly. I also found the cooperation with you very pleasant and uncomplicated. The Kulturkreis would be very pleased if we could continue our cooperation in the future. Many thanks once again to the whole team of TEST!

Kulturkreis der deutschen Wirtschaft im BDI e.V.

“(…) The cooperation worked smoothly and to our great satisfaction. In spite of short-term changes on our part, our ideas and wishes could always be fulfilled. This allowed us to concentrate on other things, which made our planning much less stressful.”

JP Group A/S

“(…) This year again I would like to express my great praise to all colleagues involved, who supported me again energetically, (extremely) friendly, competently and patiently with the entire organization including all change and special wishes, in particular Mrs. Böhme, Mrs. von Rueden and Mr. Mattern. It was really a pleasure to work with the whole team”.

Traktionssysteme Austria GmbH

” (…) Thank you so much for helping me and us so competently and so quickly!”

Sigarth GmbH

“(…) I would like to thank you and your team very much for the very pleasant and friendly and perfect cooperation. You made my life a lot easier. I wish you all the best. Stay healthy”.

e+a Elektromaschinen und Antriebe AG

„ (…) My team had a great experience with your service, I heard from them a lot of compliments about the bus and the driver and that everything ran smoothly.
I really appreciate your and your team help and would love to keep working with you in the future.”

Drive TLV

“From my side I would like to thank you and all colleagues involved for your great commitment, your patience (because not all information came in a timely manner), your flexibility (e.g. postponement of dates from July to September) and generally for the very friendly and great communication with you! As I had noticed so far, the tour was blessed with best motorcycle weather. I will be happy to give you feedback as soon as I have heard from the colleagues, but organisationally it was very pleasant for me to work with you”.

GRUNDFOS GmbH

“I would like to take this opportunity to thank you for the great implementation of our event! The cooperation with you was characterized by productive suggestions, very good accessibility and professional support from start to finish!

PATLITE Europe GmbH

“I would like to thank you very much for the always very pleasant cooperation in the run-up to the award ceremony. The online registration enabled the guests an uncomplicated accreditation and made our preparations much easier! Many thanks for the always quick and solution-oriented reactions to questions or adaptation requests!”

Kulturkreis der deutschen Wirtschaft

„(…) Of course, it was a big pleasure to work with you !!! You will be on board with us also in the future as our success is also linked to you huge professionalism, availability and kindness! You are the number 1! “

Dana Italia Srl

“Thank you very much for your support at SPS IPC Drives 2019. Your Meeting Manager was very supportive, which is why you would use him again – as discussed – at the Hannover Messe. Thank you very much (!) for your great commitment regarding the room price – and also in general for the great and professional support during the whole booking process.”

U.I. Lapp GmbH

“We have been working for several editions of fairs together with Test Berlin. For us it important to have local support that responds in a timely manner and is always very efficient in handling our new-coming and changing requests. They represent a professional partner, with a team of polite people that understand finding solutions to business needs.”

COROB S.p.A

“I very much enjoy working with TEST Berlin as this is an agency that truly puts their customers first! The staff is highly professional and very friendly and will do their utmost to meet our accommodation needs and make our stay a pleasant one.”

Croda Nederland BV

“I would also like to thank you and the team of TEST Berlin! It really is always a pleasure to work together with you. I always feel I am in the best of hands and I receive absolutely competent and friendly advice!

Bondioli & Pavesi

We stand for

Qualified Consultation

All members of the TEST Team are Specialists who like to manage the tasks assigned to them with success.

Shortest Completion Period

A flexible Team and a great Project Transparency are the basis for working efficiently and for coordinating your Projects respectively.

High Quality

Continuous Further Training Activities guarantee that your Projects are always carried out with Competence and maximum Quality.

Solution-oriented Communication

In case there might occur problems, let them be considered a challenge and a solution for handling them will be found as soon as possible.

Flexibility

Lean decision-making processes guarantee maximum flexibility. This is of high importance, in particular when realizing your Event!

Reliability

We are your Partner for any kind and size of Project. Our long-lasting Client Relationships prove it, as you may see from our testimonials.

	From To	To	Exhibitors Visitors	Visitors	Exhibition area
The Tire Cologne 2024	04.06.2024 06.06.2024	06.06.2024	433 11.300	11.300	23.238 m²
The Tire Cologne 2022	24.05.2022 26.05.2022	26.05.2022	198 11.834	11.834	14.640 m²
The Tire Cologne 2018	29.05.2018 01.06.2018	01.06.2018	506 16.117	16.117	34.038 m²

WE HAVE RESERVED HOTEL ROOMS FOR YOU NEAR THE TRADE FAIR! BOOK WITH US – EASY AND FAST

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