{"id":20021,"date":"2019-06-27T11:43:59","date_gmt":"2019-06-27T09:43:59","guid":{"rendered":"https:\/\/www.hotelreservation.de\/messe\/thetirecologne\/"},"modified":"2025-08-12T09:36:00","modified_gmt":"2025-08-12T07:36:00","slug":"thetirecologne","status":"publish","type":"messe","link":"https:\/\/www.hotelreservation.de\/en\/exhibitions\/overview-of-trade-fairs\/thetirecologne\/","title":{"rendered":"THE TIRE COLOGNE"},"content":{"rendered":"

The Tire Cologne – Experience the mega trends of the upcoming car season<\/strong><\/h1>\n

The International Trade Fair for the Tire Industry<\/strong><\/p>\n

THE TIRE COLOGNE in Cologne is one of the leading international trade fairs for the tire and wheel industry as well as the broader automotive service sector. It brings together national and international exhibitors from across the entire value chain, presenting the latest products, services, and solutions \u2013 from passenger car tires and wheels to those for trucks, commercial vehicles, and two-wheelers. The event serves as a global platform for innovation, networking, and business development, attracting tire, wheel, and automotive service specialists from around the world.<\/p>\n

As the only international industry event of its kind, THE TIRE COLOGNE also covers key areas such as tire retreading, recycling, and environmentally responsible disposal. The exhibition range includes everything from rims and accessories to advanced workshop equipment, retail space concepts, and cutting-edge technologies that enhance efficiency, safety, and sustainability in the industry. Visitors gain a comprehensive insight into current market trends, technological advancements, and the growing importance of sustainable solutions in the tire and automotive service sectors.<\/p>\n

Complementing the exhibition is a diverse supporting program featuring special shows, live demonstrations, and expert lectures. These provide valuable opportunities for knowledge exchange, hands-on experience, and direct dialogue with industry leaders. THE TIRE COLOGNE is not only a showcase for innovation but also a driving force in shaping the future of the global tire and wheel industry.<\/p>\n","protected":false},"featured_media":18602,"template":"","branche":[402,403],"class_list":["post-20021","messe","type-messe","status-publish","has-post-thumbnail","hentry","branche-automobiles","branche-automotive-parts"],"acf":[],"yoast_head":"\nTHE TIRE COLOGNE - hotelreservation.de<\/title>\n<meta name=\"description\" content=\"The perfect hotel for The Tire Cologne: We have reserved it for you. 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