{"id":19907,"date":"2019-06-27T10:07:54","date_gmt":"2019-06-27T08:07:54","guid":{"rendered":"https:\/\/www.hotelreservation.de\/messe\/itbberlin\/"},"modified":"2025-07-02T10:49:03","modified_gmt":"2025-07-02T08:49:03","slug":"itbberlin","status":"publish","type":"messe","link":"https:\/\/www.hotelreservation.de\/en\/exhibitions\/overview-of-trade-fairs\/itbberlin\/","title":{"rendered":"ITB Berlin"},"content":{"rendered":"<h1><strong>ITB: <\/strong>A visit to the world&#8217;s largest tourism exchange<\/h1>\n<p><strong>The World&#8217;s Leading Travel Trade Show<\/strong><\/p>\n<p data-start=\"192\" data-end=\"506\">ITB Berlin is the world\u2019s leading B2B trade fair for the travel and tourism industry. Held annually in Germany\u2019s capital, it brings together the full spectrum of the global travel market \u2013 from established tourism leaders to emerging destinations, and from traditional travel services to innovative tech providers.<\/p>\n<p data-start=\"508\" data-end=\"860\">The exhibition features all stages of the tourism value chain: tour operators, booking engines, tourism boards, destinations, airlines, hotel groups, car rental companies, cruise lines, and travel technology providers. Industry professionals from around the world present products, services and business solutions for leisure and business travel alike.<\/p>\n<p data-start=\"862\" data-end=\"1308\">A key component of the event is the ITB Berlin Convention \u2013 the world\u2019s largest travel industry congress. It explores forward-looking topics such as digitalisation, sustainability, changing traveller behaviour, workforce strategies, climate adaptation, and disruptive business models. With high-profile keynote speeches, panel discussions and networking formats, ITB Berlin functions as a global think tank and innovation driver for the industry.<\/p>\n<p data-start=\"1310\" data-end=\"1523\">Despite its size and scope, ITB Berlin is clearly structured by region, topic and market segment, offering exhibitors and visitors an efficient platform for networking, knowledge exchange and business development.<\/p>\n","protected":false},"featured_media":18554,"template":"","branche":[439,437,440,438],"class_list":["post-19907","messe","type-messe","status-publish","has-post-thumbnail","hentry","branche-convention-industry","branche-leisure","branche-tourism","branche-vacation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITB Berlin - hotelreservation.de<\/title>\n<meta name=\"description\" content=\"The perfect hotel for ITB: We have reserved it for you. 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