In Hannover, the HANNOVER MESSE has just celebrated the premiere of its first AI conference and the GCB is emphasizing how modern event technology is revolutionizing the trade fair industry. What once appeared as distant future prospects now transform into an exhilarating reality. Which opportunities and challenges does the era of AI and automation bring? We, at TEST Hotelreservation & Events have examined digital future trends for you!

It is January 24, 2024, and in Frankfurt am Main, a special series of conferences is beginning. The first AI conference of the HANNOVER Messe is progressive, pragmatic, and sets an important example: Artificial Intelligence is entering the German trade fair industry, and businesses that grasp the importance and potential of this innovative technology can experience substantial benefits.

In this context, the organizer, Hubertus von Monschaw and his team, also highlight that a trade fair is much more than just a short-term event. Indeed, they emphasize the importance of continuous offerings to reach target groups throughout the year. The AI conference is a central part of this strategy, supported by regular specialized newsletters, sponsorships of AI events, and partnerships with AI podcasts. The long-term goal of the HANNOVER MESSE is to establish itself as the leading industry platform for AI and to attract attention from new companies. First conclusion of the conference: The industry is responding enthusiastically. Sold out! (Source: https://www.messe.de, Messe  News: „Eine Messe ist mehr als ein fünftägiges Ereignis“)

The HANNOVER Messe isn’t the only one reconsidering the trade fair industry; the GCB is also investing in the progressive advancement of event technology. The association’s website explains “Why Event Tech is becoming increasingly important.” Whether it’s online registrations, participant management tools, payment systems, or mobile event apps – what once started as a trend has now become a solid pillar in the event industry. Markus Laibacher, Regional Sales Director at Cvent, emphasizes: “Personalization at events means that planners not only save time through automation and streamlining of workflows but also need to invest more time and resources in the use of this event technology for segmentation and targeting.”. (Source: https://www.gcb.de, Meldung: „Warum Event-Tech immer wichtiger wird“)

So, how do you combine the digital evolution of your company with a full day-to-day business and a lack of internal tech experts? How can you keep up with digital transformation and establish yourself as a pioneer within the era of digitization? At TEST Hotelreservation & Events, we have developed a flexible, customer-oriented solution with our digital Participant Management Software: Our TEST Meeting-Manager is a web-based all-rounder that ensures transparency and control, reduces your administrative burden, and helps save valuable time and costs! – From sending invitations to billing.

The comprehensive software capabilities of the Meeting Manager include:

• Corporate design – visually coordinated to perfection
• Invitation management – personalized via email
• Dynamic registration forms – tailored to your requirements
• Hotel management – user-friendly room search
• Event management – unique company events
• Reporting – professional numerical overview
• Additional services – customized solutions all around

Exact future predictions are not part of our business, but like the HANNOVER Messe and the GCB, we at TEST Hotelreservation & Events are convinced that modern technologies will revolutionize our trade fair industry. Collaborate with us to adopt digital solutions and try out our TEST Meeting Manager today, free of obligation. Soon, your company will also experience a leap forward: Level Up!

Der Beitrag With AI and Digital Participant Management to the Next Level erschien zuerst auf hotelreservation.de.

The European Championship is finally returning to Germany in 2024, and this home game is not only delightful for German football fans. Sports always serves as a significant economic factor, and with our full-service event solutions, you can benefit from the business potential of EM 2024 for your corporate event

But what could this look like?

At an event of this magnitude, a company can showcase its brand on the international stage and demonstrate its market presence to a global audience of millions. Industry experts therefore advise seizing the opportunity and expanding one’s marketing strategy in a timely manner.

The importance of events in the marketing mix is growing. Nowadays, 52% of CEOs believe that event marketing has a more positive long-term impact on Return on Investment (ROI) than any other marketing channel (Source: Harvard Business Review Marketing Report 2023).

This conviction is not unfounded, as a corporate event can offer you and your brand precisely what you are looking for:

• Building an expert network consisting of key players and decision-makers in the industry.
• Increased brand awareness through enhanced visibility.
• Generating new leads and strengthening ties with existing customers.
• Positive, widespread media presence that makes your corporate culture tangible.
• A platform to introduce your product innovations directly and gather immediate customer feedback.

The economic power behind a professional corporate event and the mega-event of the European Championship 2024 seems immeasurable. With TEST Hotelreservation & Events, you gain an experienced partner in your team who enables you to unleash your full potential.

Use the EM 2024 entrepreneurial and plan your company event with us today at https://www2.test-meeting.com/microsite/index.cfm?l=3184&modus=

Der Beitrag How you can use EM 2024 for your own brand goals erschien zuerst auf hotelreservation.de.

In September, the Ibis Styles Munich Perlach opens its doors not only for creative minds, as there are also many amenities for business travelers. The 172 rooms are decorated in bold colors and retro design elements. The lounge offers a relaxing atmosphere to end the evening with fresh snacks and drinks.
The hotel is located in the new Perlach Plaza with an adjacent shopping street with nearly 30 stores. The direct connection to the subway station also makes it easy for business travelers to arrive and depart.

We are pleased to welcome the Ibis Styles Munich Perlach as a new hotel partner and to already offer rooms of the hotel on our website for BAUMA2022. Take a look at our website and book your rooms directly there.

We are looking forward to the cooperation.

Der Beitrag New opening – Ibis Styles Munich Perlach erschien zuerst auf hotelreservation.de.

Der Beitrag MERRY X-MAS erschien zuerst auf hotelreservation.de.

More than 1,300 international exhibitors present innovative products, solutions and systems for procurement, warehouse, production and distribution logistics at LogiMAT Messe Stuttgart and offer a complete market overview of everything that moves the intralogistics industry.

Exhibition date: 09 – 11.03.2021 in Stuttgart

Discover our exclusive hotel offers for the fair!

• ACHAT Comfort Airport & Messe Stuttgart – TOP fair location
  from 345,- EUR per night / single room / incl. breakfast

• AMH Airport-Messe-Hotel – TOP fair price
  from 199,- EUR per night / single room / incl. breakfast

• Arthotel ANA Neotel – TOP 4-stars hotel
  from 305,- EUR per night / single room / incl. breakfast

You can find more hotels here:

https://ogy.de/Logimat2021

Der Beitrag LogiMAT 2021 erschien zuerst auf hotelreservation.de.

Every three years innovative companies and trendsetters from the roller shutters, doors/gates and sun protection sectors meet at R+T in Stuttgart. It serves as a source of ideas and inspiration for the main product groups of drives and controls, external blinds, IT, windows and window accessories, grilles and fences, sun protection equipment, and gates and doors.

Exhibition date: 22 – 26.02.2021 in Stuttgart

Discover our exclusive hotel offers for the fair!

• Airport Hotel Stetten – TOP fair location
  from 205,- EUR per night / single room / incl. breakfast

• Park Inn by Radisson Stuttgart – TOP 4-star hotel
  from 257,- EUR per night / single room / incl. breakfast

• Kulinarium an der Glems – TOP fair price
  from 166,- EUR per night / single room / incl. breakfast

You can find more hotels here:

https://ogy.de/R-und-T-2021

Der Beitrag R+T 2021 erschien zuerst auf hotelreservation.de.

Every two years the leading trade fair for metalworking and metal processing attracts trade visitors from all over the world to Stuttgart. The AMB is regarded as the industry meeting place for technology and technologies of tomorrow’s production.

Trade fair date: 15 – 19.09.2020 in Stuttgart

Discover our exclusive hotel offers for the fair!

• Unger Hotel Stuttgart – TOP fair price
  from 189,- EUR per night / single room / incl. breakfast

• HOTEL BERLIN Sindelfingen – TOP 4-stars hotel
  from 214,- EUR per night / single room / incl. breakfast

• Relexa Waldhotel Schatten – TOP value for money in a quiet location
  from 244,- EUR per night / single room / incl. breakfast

• Arthotel ANA Neotel – Top fair location
  from 251,- EUR per night / single room / incl. breakfast

You can find more hotels here:

https://ogy.de/AMB2020

Der Beitrag AMB 2020 erschien zuerst auf hotelreservation.de.

SMM – the complete know-how of the maritime industry

It takes place every two years in Hamburg, because Hamburg offers the ideal location for SMM due to its long maritime tradition as a dynamic trading centre. It is the trade fair for shipbuilding, machinery and marine technology with the most international character.

Exhibition date: 08 – 11.09.2020 in Hamburg

New Exhibition date: 02.02 – 05.02.2021 in Hamburg

Discover our exclusive hotel offers for the fair!

• Superbude St. Georg Hamburg – Favourable exhibition conditions
  from 160,- EUR per night / single room / incl. breakfast

• Egon Hotel Hamburg City – 3 stars business hotell
  from 204,- EUR per night / single room / incl. breakfast

• Relexa Hotel Bellevue Hamburg – Top location on the Alster
  from 259,- EUR per night / single room / incl. breakfast

• The George Hamburg – Top hotel in the city centre
  from 318,- EUR per night / single room / incl. breakfast

You can find more hotels here:
https://ogy.de/SMM-2020

Der Beitrag SMM 2020 in Hamburg erschien zuerst auf hotelreservation.de.

As the world’s leading trade fair for the metalworking industry, EMO has been impressive since 1977 thanks to the breadth and depth of the range of products and services on display. It is currently held every two years in the “Hannover – Milan” cycle. The latest machines, materials and products, services and solutions from the entire metalworking spectrum are presented. Starting with machine tools, manufacturing systems and computer technology, to industrial electronics and accessories.

Exhibition date: 04 – 09.10.2021 in Milan

Discover our exclusive hotel offers for the fair!

• Radisson Blu Milano – top connection
  from 299,- EUR per night / single room / incl. breakfast

• AC Milano – top city location
  from 289,- EUR per night / single room / incl. breakfast

• Hilton Garden Inn Milan Nord – TOP price-performance ratio
  from 251,- EUR per night / single room / incl. breakfast

• Fiera Rho Hotel – Top fair location
  from 198,- EUR per night / single room / incl. breakfast

You can find more hotels here:
https://ogy.de/EMO-2021

Der Beitrag EMO 2021 in Milan erschien zuerst auf hotelreservation.de.

IFAT – A world-leading trade fair that deserves its name

IFAT is the world’s leading trade fair for water, sewage, waste and raw materials management. In addition to the strategies, solutions and products presented for the sustainable use of resources, the IFAT trade fair also impresses with its impressive exhibitor and visitor numbers. Since the merger of IFAT and ENTSORGA, more than 3000 exhibitors from 58 countries present their products and services.

Exhibition date: 04.04. – 08.04.2020 in Munich

Discover our exclusive hotel offers for the fair!

• IBIS Budget Munich City Olympiapark – TOP Fair Price
  from 227,- EUR per night / single room / incl. breakfast
       
• The Centerroom Hotel & Apartments – TOP exhibition location
  from 278,- EUR per night / single room / incl. breakfast
       
• Schiller5 Hotel Munich – TOP 4-star hotel
  from 312,- EUR per night / single room / incl. breakfast
       

You can find more hotels here:
👉 https://ogy.de/IFAT-2020 👈

Der Beitrag IFAT 2020 erschien zuerst auf hotelreservation.de.